Apple captured 51% of global smartphone revenues in the last quarter of 2017, according to a new Strategy Analytics report. That’s $61 billion in revenue in just one quarter, compared to $19 billion for Samsung, and $8 billion for Huawei.
Apple can thank the spendy iPhone X for the uptick.
The Cupertino company’s numbers are up from the previous year’s fourth quarter, in which Apple captured 48.5% of global smartphone revenue. Interestingly, both Samsung’s and Huawei’s numbers are up as well, suggesting that the congested global marketplace for smartphones is consolidating somewhat. Strategy Analytics ”other” category, which includes smaller manufacturers in Asia, India, and Europe, lost ground from 30.5% of the global take in Q4 of 2016 to 26.2% in Q4 2017.
Globally, we’re spending more on smartphones than ever before, but shipment numbers are declining.
“We estimate total global smartphone wholesale revenues grew 8% annually to reach an all-time high of US$120 billion during Q4 2017,” says Linda Sui, a director at Strategy Analytics. “The smartphone industry’s wholesale average selling price surged 18% annually from US$255 in Q4 2016 to US$300 in Q4 2017. The smartphone industry has managed to increase massively its pricing and revenues, despite a recent decrease in shipment volumes.”
Of course, although Apple is the king of mobile hardware revenues, there is another story.
Mobile ads alone are expected to top $200 billion in 2021, which is revenue that goes straight to mobile publishers’ pockets, and in-app revenues will significantly add to that. In addition, as commerce becomes more and more mobile, m-payments and m-commerce will add up to significantly more: $1.8 trillion in 2018 alone, according to eMarketer.