In retrospect, it was bound to happen. Controversial YouTube star Logan Paul, famous for stunts that run the gamut from annoying to hideous, is going to start streaming on Twitch. With interest no doubt piqued by Ninja and Drake’s record-breaking Fortnite stream he established the Twitch account LoganPaulWasTaken and already 202,234 followers at the time of this writing — he hasn’t even streamed yet. As a point of reference, Logan Paul’s YouTube channel currently has just shy of 17 million followers.
Logan and brother Jake Paul have been circling the gaming world in recent weeks as Fortnite has grown in popularity, with Jake highlighting Fortnite in a recent video that made it seem like he had donated $200,000 to Twitch star Ninja. Jake is also launching “Team 10 Gaming” as a game-focused subsidiary of vlogging network Team 10. Gaming is a huge piece of popular culture and Fortnite is the most-talked-about title in gaming right now, so it’s not surprising that personality’s like the Paul brothers would try to cash in on the phenomenon.
Whatever you think about Logan Paul, his interest in Twitch combined with Drake’s recent appearance could constitute a kind of tipping point for the Amazon-owned streaming service. The real-time format can offer a remarkable kind of intimacy with the streamer, and it feels like a matter of time before more celebrities of all stripes start to realize the potential of the platform. There’s no question that Paul will bring a huge influx of followers from outside the gaming world to the platform, and other streamers are hoping that some of them can be convinced to stick around and watch some other streams, too. Some will no doubt do so, the question is, how many?
I don’t think ppl should be upset at all about Logan Paul on Twitch. The amount of ppl he can bring over from YouTube can only be a good thing for the site and has potential of some of those ppl staying and lurking other channels. Use your business mind on this one dudes :]
— summit1g (@summit1g) March 19, 2018
Personally, I’m not sure Logan Paul can hack it at Twitch. YouTube offers an opportunity for the sort of edited, manicured hyperactivity that personalities like him thrive on, but Twitch is a very different beast. It’s real time, it’s unedited, and streams usually go on for a long time. It’s a rough format.
Either way, Amazon is no doubt happy.