Teenagers and their parents may finally have something to talk about.
Some U.S. brands criss-cross all generations. Some 82% of U.S. teenagers expect their next phone to be Apple’s
iPhone, an increase from 81% in spring 2017, “and more importantly, the highest we have ever seen in our survey,” according to investment bank and asset management firm Piper Jaffray. The company’s “Taking Stock With Teens” survey is a semi-annual research survey of around 6,100 teens with an average age of 16 years.
The good news, for parents at least: They can iMessage and FaceTime their kids. A similar percentage of older people (79%) also want the latest iPhone, a survey of 2,110 adults carried out by marketing platform Fluent concluded. That’s higher than the those who said they would stick with a Samsung
(63%) or LG
(39%), AppleInsider reported last month. In fact, 10% of Samsung owners said they plan to switch over to the iPhone.
But teens and older folk part ways on social media. The former prefer Snapchat
47%, up 12% year-over-year, Piper Jaffray found. But Facebook
remains the dominant social media platform for U.S. adults (79%), according to a survey by the Pew Research Center of 1,520 Americans. That’s more than twice the percentage of adults with an internet connection using other social media sites. (One-quarter of adults use Snapchat.)
The downside to all the iPhone love: It could lead to peer pressure and snobbery, not only among teenagers, but adults too — single ones, to be exact. iPhone owners are 21 times more likely to judge others negatively for having an Android, according to the survey of 5,500 singletons aged 18 and over by dating site Match.com released ahead of the 10th anniversary of the iPhone in July. Compounding this peer pressure: iPhone users earn higher incomes than Android users.
Still, the generations are closer than ever before. Today’s teens are more likely than earlier generations to be the products of a particularly hands-on style of parenting — one that involves 24/7 online monitoring and more involvement in their education. Demographers and researchers say that such tighter-knit parenting can have an impact on how these teens will perceive the world as they become adults: They’ll be more likely to be realistic about their future and to embrace change.
Teens’ attitudes are also being shaped by an era where people are less likely to assume that a “typical” American family is straight and white. “They’re the most socially and ethnically diverse of all generations,” Sharalyn Hartwell, principal and owner of Hartwell Communications in Denver and San Francisco, which studies teenage demographics and millennials, told MarketWatch. Some 95% of teenagers are online compared with around 80% of the overall population, according to Pew.